Usha & Ekta Shah Mehandi artist is owned and operated by the mother daughter duo of Usha Shah and Ekta Shah. Usha is one of the most popular names in the Mehndi industry, her bespoke designs and creative skills, enhance her ability to drive the Mehndi industry solely. She has given her skills in genes to her daughter EKta who is also a Mehendi artist, popular for her modern designs and innovative patterns. For Usha, it began with winning the First Prize in Walkeshwar Mahila Mandal (Woman's Club of Walkeshwar), whence she started her mehndi classes. Her designs are showcased in flight magazine of Air India in the year 1985. Her word of mouth popularity gave her immense advertising advantage and profit in her venture. Her eminent clientele range from Demi Moore to Indian actresses like Kajol, Aishwarya Rai Bachchan to Neeta Ambani (Reliance Group).
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