Ritu Kumar is the leading & prominent designer wear brand in the country today. It came into existence in the year 1969. The collection has a unique style of its own, reflecting the ethnicity of Indian craftsmanship in a contemporary style. Ritu Kumar is specialized in creating new classicism. The typical use of varied colors, the optimum quality of fabrics and intricate embroideries is a significant feature of Ritu Kumar.Ritu Kumar and her team is famous as they are creating employment for underprivileged areas. She has started with meager means in a village near Calcutta, but today there are 27 lavish retail stores under the brand name of Ritu Beri. She highlighted that the hand made products are much more pleasing and more glamorous than any machine work. A number of celebrities like Priyanka Chopra, Lara Dutta, Dia Mirza, Kareena Kapoor Khan, Deepika Padukone and Aishwarya Rai has been a regular client to Ritu Kumar Even late Princess Diana wore dress designed by Ritu Kumar.
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