Merging together European influence and traditional Indian aesthetics, Ridhi Mehra fashion label was introduced. Ever since its establishment, this fashion store has shown fine tailoring by compiling the excellence of contemporary as well as traditional styles in its women wear collection. Draped dupattas, waist patches mark distinctively impressive designs of the apparels. These creations have been added in the signature creations of Ridhi Mehra which were inspired by the preferences of Bollywood celebrities. Ridhi Mehra has used Pernias Pop-Up Shop and other multi-store brands such as Ogaan and Azaa to retail her creations. Ridhi holds a formal degree from NIFT as a designer which has helped her to integrate the highest standards of fashion designing in her apparels. Vintage, alluring modern colors and bold shades with an exceptional feature of elaborate work accentuates the ensemble of Ridhi Mehra. Bridal collection of this fashion store is accustomed to the changing trends of fashion.
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